Once you have become well acquainted with building your website, and your site is ready to launch, the next thing to do is publish it to the web. The reason most people create websites is to market their products or services. That said, simply having a website is not going to insure that people will be signing up for what you have to offer.
My email newsletter, Quick Tips from Marketing Mentor, goes out weekly, and between the writing, editing, and layout, I spend approximately one hour on each issue. My blogging takes a half-hour on a Sunday morning. That’s when I draft and schedule my three posts for the week. Each one is usually no longer than a paragraph or two with a couple of links. At least one post is simply a link to an article I like, plus a little intro from me about why I think it’s relevant. If your e-letter goes out more frequently – like Early to rise – the time you spend on it expands by leaps and bounds.
Although the search engines spot similarity between sites, you are able to make your site unique with small design tweaks, color changes and graphics.
Always mark files that must be opened in an external program with an icon. Many sites host PDF files, and less commonly, DOC files, that must be opened in Foxit Reader and Microsoft Word/OpenOffice, respectively. These files should be marked with an icon representing the file type, and a link to download the appropriate viewer if the user does not have it.
Your website should also feature links which allow your visitors to share what they find with their friends on social networking sites. This will help them recommend your site’s content or products to friends, which will increase your visitor count.
A good reason to stay on top of your site maintenance is so you can always delete negative content and spam if it happens to appear on your site. This is especially true for the blog owners out there and people with forums. A good site designer is always there to take out the trash so that it doesn’t accumulate.